Amazon Sponsored Display vCPM Part 2
If you enjoyed this video, check out my website at https://ppcamsaccelerator.com.
If you’re interested in more videos on Amazon PPC subscribe to my YouTube channel here: / @seansmithppc
Thanks for watching!
CONNECT WITH ME AT:
Facebook: / seanppcams
LinkedIn: / seansmith2
Instagram: / seansmithofficial
Just got off a call with one of my Amazon reps.
We've been working together to grow Sponsored Display for one of my accounts.
She has been launching campaigns and testing targeting types using Amazon’s methods.
And honestly the results are pretty good.
So far in November the Sponsored Display vCPM campaigns have Spent $1,567 and generated $64,652 in sales.
That is a 2.42% ACoS and a 41.25 ROAS.
She was impressed with the results too. She had never seen these types of results on the accounts she manages.
That was amazing to hear.
But one of my biggest questions to her was ‘Does sponsored display help grow top line revenue?’
She said yes.
So I asked her ‘Which types of sponsored display campaigns do you see have the most effectiveness on growing top line sales?’
I really wanted to get granular and understand which campaign types I should be launching first.
She told me that the remarketing and similar products campaigns perform best using the vCPM bidding type.
I’ll be testing these and doing my best to manage all variables to see if I can find the best Sponsored Display campaigns to use for growing top line sales.