How to choose the right tagging method for your business
Learn how to choose the right tagging method for your business to effectively measure user interactions. This tutorial will talk you through the primary differences between using the Google tag (gtag.js) framework and Google Tag Manager (GTM).
Chapters:
0:00 - Introduction
0:30 - Assess existing website tags
0:49 - What is a CMS integration?
1:26 - gtag.js vs Tag Manager comparison
2:21- Method 1: Deep dive into gtag.js
2:41 - Managing code versions manually
3:10 - Method 2: Deep dive into GTM
3:59 - Benefits of a tag management system
4:24 - Server-side tagging and privacy
Resources:
1. Google Tag Help Center: https://support.google.com/tagmanager...
2. Introduction to tags and Google tags: https://developers.google.com/tag-pla...
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