I launched my SAAS on AppSumo
In this video, we'll look at our AppSumo launch experience. Get access to Olly: https://www.olly.social/.
In this video, I share my recent experience launching Olly on AppSumo, a platform for software deals. Olly (available at olly.social) is my plugin that generates comment ideas for social media platforms like LinkedIn. Within two days of launching, we achieved around 40 sales and $130 in revenue through organic visibility on AppSumo. This launch has been a significant milestone for our product, giving us valuable insights into the market and user needs.
I walk through the process of listing a product on AppSumo, which includes creating a partner account, submitting an application, and going through multiple approval stages. It's crucial to have a solid product with sufficient runway and be prepared to answer questions about your business model, target audience, and technical aspects. I also discuss AppSumo's pricing strategy, which typically requires offering significant discounts compared to other marketplaces, and the revenue-sharing model where AppSumo takes 60% of the sale price. These factors are important considerations for any startup looking to launch on this platform.
Despite the challenges of reduced pricing and revenue share, launching on AppSumo offers several benefits. These include increased visibility to a large, tech-savvy audience, valuable user feedback, improved website ranking through backlinks, and enhanced product credibility. The questions and suggestions from AppSumo users have been particularly insightful, helping us identify potential improvements and new features for Olly. Overall, while the financial returns may be limited in the short term, the exposure and feedback gained from this launch have been invaluable for our product's development and market positioning.
#generativeai #appsumo #marketing
Chapters
00:00 Introduction and Experiment Announcement
00:53 Launching on AppSumo: Initial Steps
01:27 Product Overview: Polysocial Features
02:44 Listing Process on AppSumo
03:42 Redemption Flow and User Experience
06:24 Approval Process and Pricing Strategy
09:38 Revenue Share and Cost Considerations
12:38 Benefits of Listing on AppSumo
14:26 Conclusion and Future Content