How to Get Your Product on Costco’s Shelf
Getting your product onto Costco’s shelves is every food founder’s dream—but it’s also one of the toughest retail channels to crack. In this video, I break down exactly how the Costco process works and what I learned going through it first-hand.
You’ll learn:
✅ Why working with a Costco broker matters (and how to find one)
✅ What certifications and audits Costco requires from manufacturers
✅ How to reformat your product for club-size value packs
✅ What buyers look for in your “Why-Buy Sheet”
✅ Shelf-life and pricing rules most founders don’t know
Timestamps
00:00 Intro
00:56 Costco Broker
02:19 Factory Compliant
03:57 Reformulate & Resize
05:12 Why Buy Sheet
05:54 First Trial
06:57 Conclusion
If you’ve ever wondered how small brands make it into warehouse clubs, this video walks you through each step so you can prepare before pitching.
Resources & Links
🌶️ My brand: www.hotpotqueen.com
💼 Connect with me on LinkedIn: / weijia-liao
👥 Startup CPG Community: https://startupcpg.com/
🎥 More videos like this: “7 Mistakes Founders Make at Trade Shows,” “Five Roles Every Founder Deals With”
About this channel
Hi, I’m Jia. I took my Sichuan food brand from zero to 1000 retail shelves across the U.S. In each video, I share honest, no-fluff lessons on how to survive—and thrive—in the food business.
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