Target CPA vs Maximize Conversions - Updated [2023 & 2024] - Which One Should You Use & Why?
Hey there! In this video, I'll be discussing the age-old question of target CPA versus maximize conversions in Google Ads. I'll explain why it's important to use both strategies and emphasize the need for testing in every aspect of your campaigns.
We'll dive into different campaign types and analyze the differences between generating leads and making sales. I'll also share a real-life client example to illustrate how the choice between target CPA and maximize conversions depends on your specific business goals.
00:00 Introduction
01:09 Analyzing Campaign Types
02:38 Geographical Limitations
03:34 Maximize Clicks
04:33 Target CPA
05:17 Understanding Conversion Value
05:59 Maximizing Revenue
07:48 Smart Limiters
10:18 Consultative Approach
10:51 Machine Learning and AI Bidding Models
11:23 Revenue and Lead Generation
13:39 Cost per Conversion
14:19 Maximized Conversions Yielding Results
16:51 Comparing Conversions and Costs
18:00 Hypothesis & Conclusion
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