The Genius Marketing Behind Rihanna’s Fenty Hair
I'm showing you Rihanna's Marketing Strategy For Fenty Hair in this video. We are going to go through their social media content strategy, her email marketing + her launch party strategy.
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00:00 Introduction
00:25 Launch Day
02:08 Building Buzz Around Wig Convo
03:06 Fentys Email Marketing
05:00 Launch Video #2
06:40 Instagram Story Content
07:43 Wig Conversation #2
09:16 Launch Party Invites
10:42 Fenty PR Boxes
12:30 Launch Party Day of
13:04 UGC Content Creators
14:55 Homework