Planning for Pipeline and Revenue Got Much Harder
Have you ever planned for the absolute worst-case scenario…only to find that the reality was so much worse?
Well, that’s kind of what happened at Metadata. Times are tough for a lot of businesses, especially in the marketing space, and setting plans for pipeline and revenue is a whole lot harder. Right now, behaviors are changing as fast as the market does, and marketing budgets are usually first in line for the chop.
Hear Jason Widup, VP of Marketing at Metadata, explain what he and his team did to try and weather the storm in the full episode.
Find out:
• Why even planning for the worst-case scenario left us underprepared
• How marketing budgets are the first to get cut
• How to do what’s best for the business and your team
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