Facebook Ads Strategy + Tutorial 2021 - How To Setup Facebook Ads For Beginners (COMPLETE GUIDE)
Facebook Ads Strategy + Tutorial 2021 - How To Setup Facebook Ads For Beginners (COMPLETE GUIDE)
Here's the complete Facebook Ad Strategy and tutorial updated for 2021. We cover everything from setting up the business manager to making sure your business manager is primed for the upcoming iOS14 changes to Facebook. This one is a long one, so sit back relax and take notes. Enjoy!
Links mentioned in the video:
Add me on Instagram: / josh_bak
Link to KPI Spreadsheet: https://docs.google.com/spreadsheets/...
Facebook Bid Strategy: https://www.facebook.com/gms_hub/shar...
This will be the beginners guide to setting up Facebook Advertising for the best results when starting your Shopify dropshipping business and e-commerce business. Additionally, if you are already running advertising on Facebook it will help you understand the Facebook Auction System better to better optimise your ads for a better overall return on investment.
Once all the initial setup is done, I will be going through the facebook ads strategy relevant for 2021. This strategy is so important to allow you to test efficiently on Facebook to get the best results and how to horizontally scale out your ads for even greater results.
Who Am I? I'm a 7 figure entrepreneur who after failing multiple times, has in the last two years generated over 1 million dollars in sales. I now run four e-commerce businesses online, all with the same methodology in different niches, I also mentor where I can because I don't want anyone to make the same mistakes that I made a few years ago.
I also mentor people weekly. Click here to find out more: (http://www.ecomfreedom.com/shopifyjosh)
00:00 Introduction
00:54 Getting Started: Make your Business Manager
03:34 My Advice For Avoiding Being Banned
04:01 Verify Yourself and Verify your Business
06:08 Setting Up Business Page
07:09 Why does just 1 Ad account open up and not multiple?
08:25 Creating your Facebook Ads pixel
10:32 Domain Verification methods (Important for iOS14)
12:35 How to use Meta-tag verification method to verify your domain (Important for iOS14)
14:24 How to use DNS verification method to verify your domain (Important for iOS14)
18:04 How to connect your Facebook Pixel with your Shopify Store
19:18 Setting Up Facebook Marketing
24:09 Set prioritizations for the web event (Important for iOS14)
25:51 What is Value optimization?
26:41 Understanding Facebook Auction - No One Talks About This
28:52 Advertiser's bid in Facebook Auction
29:13 Estimated Action Rate in Facebook Auction
31:23 Customer experience in Facebook Auction
33:36 How to set up your Facebook ads campaign
36:18 Setting up your Facebook ad set
41:25 Setting up your Facebook ad
42:22 Add Video and thumbnail to catch audience's attention
47:57 Use existing post function to publish a post
50:10 How many adsets should you have?
52:49 The importance of congruence
53:49 Calculating Your KPI's To Know When You're Overspending
01:00:41 How To Setup Your Columns Correctly In Facebook Ads Manager
01:04:58 Don't give up too early with your ad set
01:06:22 How to find and test more audiences on FB
01:09:11 Conclusion
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