Google Just Killed FAQ Schema. This Is the Schema Strategy That Actually Ranks | Peter Macinkovic
Google officially retired FAQ rich results on May 7, 2026. But the damage started long before that.
Adding FAQ schema to commercial pages was quietly reclassifying them from purchase intent to informational intent, making them less competitive for the keywords that actually make money.
Peter Macinković, Head of SEO at Stake, explains why his team never chased FAQ or how-to rich results, and what they built instead: a schema architecture that generates site links on nearly every SERP they appear in, occupying more real estate than any rich snippet ever could.
He also breaks down the "subjectOf" property, the inverse of "about" schema, that builds entity associations strong enough to rank for keywords you've never targeted.
Stake holds #1 for "online gambling" across algorithm updates with one line of text referencing the term on the entire page.
From the full conversation on Odys Podcast: The High Stakes Growth Show.
Watch the full episode: • Stake Ranks 1 for "Online Gambling" Withou...
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