8 Marketing Trends for 2024
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In this video, Eduardo Paz Lloveras conducts a thorough review of the main trends in the marketing sector for 2024. He focuses on the new technologies that will be available and the existing skills. Among the main trends, he highlights neuromarketing, thanks to the advancement of EEG (electroencephalography) devices and the increased understanding of their use in marketing by neuroscientists and industry professionals. He also addresses changes in how clients approach programmatic advertising. The rise of natural or native advertising, with a particularly positive impact on sponsored or promoted content, or advertising information within content and the marketing of high-quality and credible influencers. Intelligent content on the web and in digital marketing. Stories on social networks like Instagram, Snapchat, and BeReal. A special chapter on Artificial Intelligence (AI) in Marketing in 2024 and all the positive and negative changes that will occur. And the trends in different video formats and video marketing. #marketing #trends #2024
⏱️Video Index:
8 Marketing Trends 2024
0:00 | Start
0:18 | What situations does the consumer have in mind?
0:42 | Trend 1. Neuromarketing in 2024
1:13 | Trend 2. Programmatic Advertising in 2024
1:59 | Trend 3. Native Advertising in 2024
2:46 | Trend 4. Intelligent Content and Digital Marketing in 2024
3:09 | Trend 5. Stories on Social Media in 2024
3:39 | Trend 6. Artificial Intelligence (AI) in Marketing 2024
6:35 | Trend 7. Conflict between AI-Generated Content vs. Human-Created Content
7:46 | Trend 8. Video Marketing in 2024
9:20 | Closing, contact information and channel subscription
This information is very useful for companies and professionals in Spanish-speaking countries such as Spain, Mexico, Colombia, the United States, Argentina, Chile, Bolivia, Brazil, Costa Rica, Cuba, the Dominican Republic, Ecuador, El Salvador, Guatemala, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, Uruguay, Venezuela, among others.
👨🏻 Who am I?
I am a Digital Transformation Consultant. In the 1980s, I studied law and practiced as a lawyer. But I transitioned to marketing automation using technological tools. I worked in Finland in the area of foreign trade. In the early days of the internet in Spain, I founded Global Electronic Commerce. I worked on technological innovation, marketing, and training projects for the European Union, the United Nations, USAID, ICEX Spain, Google, Telefónica, and hundreds of large and small organizations in Spain and Latin America.
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