How to Connect a Facebook Ad to ManyChat (2022)

Опубликовано: 26 Февраль 2026
на канале: Joren Wouters
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In this video, I will explain how you can connect ManyChat to your Facebook Ad.
I will show you how:
To set the right campaign objective for your Facebook Ad
You can connect that Facebook Ad to ManyChat
And how to do this if you are living in Europe

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Campaign objective of Facebook Ad (Outside Europe)
The campaign objective of the Facebook Ad (outside Europe) must be Messages.

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Facebook Ad setup (Outside Europe)
If you want to connect a Facebook Ad to ManyChat (outside Europe), you need to select "Advanced setup" under "Message destination".
Then, here you need to insert some JSON code that you are getting from ManyChat.

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First message in ManyChat for a Facebook Ad (Outside Europe)
The first message is really important if you are setting up a Facebook Ad outside Europe.
The content type of the first message must not be changed!
Also, the first message cannot have any personalization, such as the first name of the user.
In general, I recommend setting some text in the first message block and adding one button or one quick reply.
For example: "We cannot wait to give you access yo our Black Friday sale! Click the button below to get access!"

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Connect ManyChat flow to Facebook Ad (Outside Europe)
If you want to connect a Facebook Ad to ManyChat (outside Europe), you need to add the "Facebook Ads JSON" trigger to your ManyChat flow.
Then, you need to publish your ManyChat flow and then you can copy the JSON code.
Finally, add that JSON code to your Facebook Ad and you are all set.

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Campaign objective of Facebook Ad (inside Europe)
The campaign objective of the Facebook Ad (inside Europe) must be Traffic.

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Facebook Ad setup (Inside Europe)
If you want to connect a Facebook Ad to ManyChat (inside Europe), you need to select "Start conversations" under "Message template".
Then, you can set a text message here (with some personalization) and you need to add a quick reply under "Customer Actions".

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Connect ManyChat flow to Facebook Ad (inside Europe)
If you want to connect a Facebook Ad to ManyChat (inside Europe), you need to add the "Facebook Keyword" trigger to your ManyChat flow.
Then, you need to insert the quick reply text of your Facebook Ad in the keyword, and you are all set.

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Contents:
Intro: (00:00)
Note on Europe Regulations: (00:30)
How to Connect a FB Ad to ManyChat (Outside Europe): (00:53)
How to Connect a FB Ad to ManyChat (In Europe): (06:43)