How Generative AI is Changing the Game
What does the future hold for generative AI in sports, media, and entertainment? In this session, Thursday Night Football broadcaster Kaylee Hartung moderates a panel of experts across sports and technology. Dr. Matt Wood, VP of AI Products at AWS, discusses the AWS approach to generative AI and how it can transform sports and media workflows. Then, hear Aaron Amendolia, Deputy CIO of the National Football League, and Scott Gutterman, Senior Vice President of Digital Operations for PGA TOUR, and Julie Souza, Global Leader, Strategic Business Development, Sports at AWS discuss real-world applications, from personalized viewing experiences to automated highlight reels and more. Explore the intersection of AI and cloud-based live production innovations. Whether you're a broadcaster, streaming service, or league looking to leverage the latest AI innovations, this session delivers insider insight to inform your generative AI and streaming strategies.