Exploring Programmatic In-Game With StackAdapt and Anzu
With 1 in 3 people playing games globally, the vast expansion of the gaming industry presents a unique opportunity for marketers. Utilizing in-game ads, your brand can be on the leading edge with your audience in a non-intrusive way across devices, esports tournaments, and live streams. Watch to learn more.
Timestamps
00:00 Introduction
04:24 Gamers Audience
05:21 Why In-Game Advertising?
10:59 Gaming is Growing
15:19 In-Game Advertising Challenges
16:50 Anzu's Mission
23:23 Real-Time 3D Tracking
27:02 In-Game Advertising KPIs
31:00 New In-Game Advertising Path
32:20 Panel Discussion
Explore StackAdapt In-Game Advertising: https://www.stackadapt.com/in-game-ad...
Need help getting started with programmatic, or looking to transform your current campaigns? Take our platform capabilities for a spin and see for yourself.
Check us out here: https://go.stackadapt.com/youtube-hom...
📚 Resources for Exploration and Learning:
StackAdapt Blog https://go.stackadapt.com/stackadapt-...
Spotify Podcast https://go.stackadapt.com/spotify-pod...
Apple Podcast https://go.stackadapt.com/apple-podcast
Follow us on:
Linkedin / stackadapt
Facebook / stackadapt
Instagram / stackadapt
Twitter / stackadapt
Medium / stackadapt © 2022 StackAdapt Inc.