Which eCommerce Platform Should I Migrate to? (BigCommerce, Shopify, Woocommerce, Magento, Volusion)
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Which eCommerce Platform Should I Migrate to? (Surge #5, Part 2)
(BigCommerce, Shopify, Woocommerce, Magento, Volusion)
Now, let's talk about size. Let's say I'm starting a small business from my home, only have three products, three SKUs. I don't know if I'm going to make money on that, I'm just testing it out. Which platform do I use? WooCommerce is fine. Test it on an open source platform. It's cheap. Why would you want me to go on WooCommerce? You're using WordPress' CMS, which is one of the most intuitive CMS's out there. You can go to wordpress.com or set up a WooCommerce, you can create one on these do-it-yourself tools. Also, another thing you could do is you could go to Upwork or Fiverr. You could set up three products, check out, integrate it with Stripe. Boom. You're done. And beyond the setup, your costs are non-existent, basically.
So let's put another example. Now I have five products, but I've been selling these products for a couple of years at bazaars and everything else. I have some money. I have inventory and I want to build a legitimate business. Which platform do I go on? A hosted solution. And these hosted solutions have tiered pricing, so you start off at the lower package, the lower tier. As your business starts to work up, as it starts to grow, then you can work your way up as you need and they will accommodate you. So, a hosted solution like BigCommerce or Shopify.
Okay, so let's say I'm doing a million dollars annually and I want a good system and I'm growing out of my current system, how do I decide which platform do I go on to? I mean, every business is unique. So it really comes down to what your needs are. Luckily these hosted solutions kind of have a nice buffer area once you start to grow at that level. So they try to offer their own, somewhat-of-an-enterprise-level platform. You have Shopify Plus, BigCommerce Enterprise. They're not full enterprise-level platforms, but it's a good stepping stone. Once you're already there, and you're continuously growing at that rate, then you know, you need to start looking for an Oracle ATG or an SAP. So you can scale up to 10, 20 million dollars in these sorts of solutions.
But there's a detail here. Usually, most of the time, BigCommerce or Shopify, if you're doing more than three, four million dollars, they're going to try to push you to their Plus or Enterprise solutions. Now, you can get BigCommerce or Shopify at $200 a month. But if you go on Shopify Plus or BigCommerce Enterprise, your cost is going to go over to 1,000, 1,500, 2,000 dollars a month.
00:00 Intro
00:10 Example 1 - Small Business
00:29 Which platform do I use?
00:41 Wordpress and Woocommerce
01:11 Example 2 - Medium Business
01:22 Which platform do I use?
01:55 Example 3 - Million Dollar Business
02:07 Which platform do I use?
02:30 Enterprise Level Platforms
02:57 Shopify Plus and BigCommerce Enterprise
#Optimum7 #eCommerce #eCommercePlatform
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