Google Ads Audiences: The Problem No One Talks About!
David dives into a Google Ads campaign for Hyundai and highlights some surprising insights about audience attribution. Over the last 30 days, despite a significant number of clicks and impressions, only 3% of users searching for Hyundai-related terms were classified as in-market for a Hyundai product by Google.
This raises questions about the effectiveness of Google's audience targeting. David encourages you to put as many audiences as possible on observation mode in your campaigns to better understand which audiences are genuinely interested. Let me know your thoughts and findings in the comments!
00:00 Introduction to Google Ads Campaign
02:10 Audience Segmentation Insights
05:18 Conclusion and Recommendations
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