Enhanced CPC Bid Strategy
SEMrush: https://www.semrush.com/?ref=6943200554
Enhanced cost-per-click (ECPC) helps you get more conversions from manual bidding. ECPC works by automatically adjusting your manual bids for clicks that seem more or less likely to lead to a sale or conversion on your website. Unlike Target CPA, which automatically sets bids based on your target cost-per-conversion, ECPC is constrained by your max CPC bids when optimizing for conversions.
For Search and Display campaigns, ECPC helps increase conversions while trying to keep your cost-per-conversion the same as you’re getting with manual bidding. For Shopping, ECPC helps increase conversions while trying to maintain your same overall spend.