Meta Ads Standard Events vs Custom Conversions (When to Use Each)
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Meta Ads Standard Events vs Custom Conversions (When to Use Each)
In this video, I explain the difference between Meta standard events and custom conversions on your pixel and conversion API, and show you when it actually makes sense to use each one for your Meta ads.
I break down common standard events like link click, landing page view, add to cart, initiate checkout, purchase, and schedule, and explain how Meta leverages shared data across thousands of ad accounts to optimize your campaigns more efficiently.
You’ll see real use cases of custom conversion events for ecom, info products, and coaching offers, including examples like qualified purchases over a certain AOV and Hyros call events that track qualified calls and higher-quality leads.
I also share my benchmarks for when to switch from standard events to custom conversions, such as getting at least 50 conversions in 7 days or around 200 qualified calls per month, so you can decide when custom conversion optimization will actually improve your Meta ads performance.
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