SCALEup Webinar with Deezer: The Ins and Outs of Marketing A Music Streamer
Hosted by growth marketing partner DCMN, SCALEup: The Marketer’s Snackbox is a series of short, intimate conversations with marketing industry leaders from the global digital scene. From fintech to travel and tourism, speakers span a number of innovative and disruptive verticals and are ready to share their valuable insights for the COVID era and beyond.
For this edition, we welcome Christoph Urban, Marketing Director DACH at Deezer, the online music streaming and podcast service. From the outside, it might seem that the (digital) entertainment industry was one of the lucky ones – perfectly placed to weather an exceptionally difficult year. But for Deezer, 2020 was full of challenges as well as opportunities. This session will cover:
How has COVID reshaped both the music streaming industry and the way we listen to music online?
When the pandemic hit, how did Deezer adapt their marketing & media strategy to deliver greater efficiency than ever before?
What learnings and insights are Deezer’s marketing team taking into 2021?
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TIMESTAMPS
00:00 Introduction
02:55 What position was Deezer in before COVID hit?
04:43 How did COVID impact marketing plans of Deezer?
06:10 Can you explain your statement "everyday sounds like a Saturday"?
09:37 What changes did you make to your marketing strategy?
11:06 Why did you decide to go all in on TV this year? (given the volatility of the situation, consumers pulling out, reduced marketing spend)
12:48 How did you achieve great results with your marketing efficiency?
14:12 How do you see lock down impacting you for the rest of the year?
16:04 What do you think your business will look like after the pandemic?
17:56 What was your biggest learning in marketing?
19:43 Q and A
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Read more here: https: https://blog.dcmn.com/music-streaming...
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