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00:00 In today's video, the academic director of Ecommerce Pro, Gustavo Esteves, will talk about what Google Data Studio is, this tool so important for those who work with digital media.
This is the second video in our "What is it?" series. In the coming weeks, we will continue this series, in which we will be presenting several fundamental tools for the marketing area that every professional who wants to work in this area should know.
Have you heard of this tool? Do you know how to use it?
In this video, we present the tool for those who haven't yet had the opportunity to use it.
00:55 What is Google Data Studio?
It's a tool that allows you to connect various information sources from other Google tools to your dashboard, such as Google Analytics and Google Sheets.
With it, you can create an unlimited number of dashboards for free, but it's not possible to pull information from tools outside of Google, such as Facebook.
02:51 Permissions in Data Studio
You can manage what people can do when accessing your dashboard. It's possible to grant specific access permissions to each person.
03:09 Scheduled Reports
Allows you to schedule email blasts with your dashboard to your contact list.
04:02 Data Analysis
Google Data Studio reduces the time spent collecting and organizing data, as it concentrates all Google Marketing information in one place, leaving you more time to do your analysis.
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• GOOGLE DATA STUDIO: O QUE É E PARA QUE SERVE?
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