How To Create A Custom Conversion In Facebook Business Manager.
How To Create A Custom Conversion In Facebook Business Manager
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How To Create A Custom Conversion In Facebook Business Manager and whys it's important…
Being able to create your own custom conversion in Facebook Business Manager will help you target your audience a lot better as you can target a special audience depending on what page they visited on your website, A custom conversion on Facebook is also referred to as a custom event in Facebook, A custom conversion is very similar to a standard event I’ll explain the different between a custom conversion and a standard event on Facebook below.
Standard events and custom conversions both allow you to track and optimize for actions across your website. A general rule of thumb is that standard events give you more features, but custom conversions are much easier to set up.
If you're not comfortable editing your website's code, I would recommend using custom conversions. If you don't mind working with standard events and adding parameters, we recommend using standard events.
Keep in mind custom conversions may be less accurate than standard events as there's more room for error. For example, you could build a custom conversion off of a URL containing "thankyou", thinking this will only match mywebsite.com/order/thankyou.
However, there could be a product page at mywebsite.com/products/thankyou-notes, meaning you'll get inaccurate numbers. By using the Purchase standard event that fires only when a purchase is definitely made, you'll avoid errors.
For example, if you own an E-commerce store selling motorbikes parts you can create a custom conversion out of people who have been looking at a certain type of bike part which has its own URL.
You can then create a custom audience from the data collected from that custom conversion, then create a Facebook Ad, use that custom audience in the targeting, so people who have just been visiting your website looking at that motorbike part will now see a Facebook Ad pop up showing them that same part… cool hey
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