How Dell and Amazon Made it Happen | Office Hours Mike Cooch
In this Office Hours, Mike Cooch unveils the secret weapon that can make or break small businesses: cash flow management. Mike reveals how smart cash strategies can fuel explosive growth, even when profits are elusive. Mike also serves up a smorgasbord of insights, from ingenious lead-generation tactics to the delicate dance of industry exclusivity. Plus, he shares his tried-and-true methods for spotting prospects with the right growth mindset.
00:00 - Welcome to Office Hours
03:04 - The importance of cash flow management for small businesses
08:05 - How Dell and Amazon leveraged cash flow strategies
14:15 - Utilizing HighLevel for improved cash collection
21:54 - Handling objections to new phone numbers in HighLevel
27:31 - Strategies for businesses still using personal phones
32:32 - Industry exclusivity considerations for service providers
37:09 - Common objections to signature systems and how to address them
45:50 - Creative lead generation tactics: From safes to burnt toast
52:41 - Automated posting tools: Potential risks and considerations
58:53 - Setting up tags and workflows in HighLevel
1:03:35 - Incentivizing employees for customer sign-ups
1:07:06 - Final thoughts
WHAT IS OFFICE HOURS?
Office Hours are free calls for early-stage entrepreneurs—held weekly—with no agenda other than trying to help you with any questions you have about starting or growing your business!
Click here to join our free community of thousands of entrepreneurs and register for future Office Hours calls: https://labspecial.com/office-hours
WHO IS MIKE COOCH?
Mike Cooch has founded successful, seven-figure businesses in technology services, agency services, publishing, and e-commerce (and flopped on a variety of attempts as well…keepin’ it real!).
His businesses have been named to the INC Magazine List of Fastest-Growing Companies three years in a row and were also nominated as the Best Places to Work in their respective cities.
He has an MBA from Babson College (the #1 ranked entrepreneurship school in the world 25+ years running—go Beavers!), where he has been a regular guest lecturer on the topic of ‘Managing a Rapidly Growing Business’ and a BS in Finance from Colorado State University.
He has three children, is an avid skier, hiker and traveler, and is loving life in his adopted hometown of San Diego.
His mission is to help other entrepreneurs build businesses that give them more freedom, more money, and more impact.
RESOURCES
🟢 To learn more about his thoughts on HighLevel—what Mike believes is the #1 tool for Digital Agencies to use to deliver scalable, profitable services—and get a FREE TRIAL to the software, visit: https://servicesthatscale.com/highlevel
🟢 To learn more about Mike's HUGE HighLevel bonus package, visit https://servicesthatscale.com/highlev...
🟢 To get more information on how to start a digital marketing agency using the Services That Scale strategies, visit https://servicesthatscale.com/start
🟢 To learn the 14 automated, high-margin digital marketing agency services that Mike likes best, visit https://servicesthatscale.com/14services
🟢 To register for FREE Q&A calls with Mike Cooch, join our community at https://labspecial.com/office-hours
🟢 Get FREE access to Mike's course on the 7 key strategies he's used to start and scale Agencies to multiple seven figures in revenue at https://servicesthatscale.com/growfaster
STAY IN TOUCH! 🙌
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Visit https://servicesthatscale.com for strategies to scale your digital marketing agency, freelance, or consulting business quickly and profitably.
Visit https://lvrg.com to discover growth strategies for online lifestyle entrepreneurs who want more freedom, more money, and more impact.