Adobe Analytics vs Google Analytics comparison (2018) - Part 1
Want to know which analytics tool to choose? Watch a side-by-side comparison of Adobe Analytics (formerly Omniture SiteCatalyst) and Google Analytics. Want to learn Analysis Workspace? Sign Up for a free video course http://go.osadchuka.com/free-video-co...
In this video you will see how both analytics tools look and what capabilities they provide for data analysis. It will help you understand their differences and benefits.
The comparison of Google Analytics and Adobe Analytics in this video episode covers:
1. Pages report — how the page names are reported, how to check the traffic volume on a certain page for a given time period.
2. Traffic trend — how to supplement table data with a trend line, how to look at the page traffic by day.
3. Traffic sources — how to look at the out of the box traffic channels the visitors came from to the page.
4. Devices — how to find out on which devices the page was viewed and how to intersect this with the traffic sources.
🔴 Ultimate Analysis Workspace Course https://go.osadchuka.com/workspace
🔥 Adobe Analytics Individual Trainings https://training.osadchuka.com
🎓 Report Suite Configuration Course https://go.osadchuka.com/a1
⚙️ Adobe Bookmarks Chrome Extension http://go.osadchuka.com/bookmarks
🔌 Google Sheets Data Connector https://go.osadchuka.com/connector
📌 Subscribe to this channel / @andreyosadchuk
- - - - - - - - - - - TIME STAMPS - - - - - - - - - - - - - - - - - - -
1:30 Comparison agenda
2:24 UI Overview
3:32 Pages
6:46 Search filter
7:58 Traffic metrics
9:15 Users vs Unique Visitors
10:30 Line charts
12:32 Anomaly detection (outliers)
15:27 Dimension breakdowns
17:05 Traffic sources
20:31 Desktop vs Mobile
- - - - - - - - - - - WATCH OTHER VIDEOS - - - - - - - - - - - -
🎥 Part 2 of Adobe Analytics vs Google Analytics comparison • Adobe Analytics vs Google Analytics - Part...
🎥 Top 5 Analytics Tools 2018 • Top 5 Analytics Tools 2018. Adobe Analytics
🎥 Adobe Analytics Tutorial for Beginners • Adobe Analytics Tutorial for Beginners (2018)
- - - - - - - - - - - USEFUL LINKS - - - - - - - - - - - -
► Adobe Analytics https://www.adobe.com/data-analytics-...
► Google Analytics https://www.google.com/analytics/anal...
► Google Analytics 360 suite https://www.google.com/analytics/360-...
► Adobe Analytics on Youtube / @adobeanalytics3740
📷 Adobe Analytics PRO on Instagram / adobeanalytics_pro
🔗 The Forrester WaveTM: Web Analytics, Q4 2017 http://bit.ly/forrester-web-analytics...
🔗 The Gartner 2017 Magic Quadrant for Digital Marketing Analytics http://bit.ly/gartner-digital-analytics
#AdobeAnalytics #GoogleAnalytics #WebAnalytics #WebAnalyticsTraining