I Studied 1,460 Onboarding Flows. Here's What I Found.
I've studied 1,460 onboarding flows across 986 apps and websites to find out: What makes good onboarding — and do we even need one?
Data Source:
All onboarding flows analyzed using Mobbin — https://mobbin.com
A/B test results & case studies:
https://www.insidergrowthhq.com/p/3-c...
https://abtest.design/tests/onboardin...
https://abtest.design/tests/conversat...
https://conversion.com/case-study/dol...
https://abtest.design/tests/separatin...
https://www.insidergrowthhq.com/p/3-e...
https://growth.design/case-studies/gr...
https://abtest.design/tests/personali...
https://abtest.design/tests/onboardin...
https://www.insidergrowthhq.com/p/3-o...
Discover real-world design inspiration on Mobbin.com.
Featuring over 600,000 screens, 322,000 flows, and 1,000 apps, Mobbin is the world's largest UI & UX reference library of fully searchable mobile & web screenshots.
Find us on:
/ mobbindesign
https://x.com/mobbin
Chapters:
0:00 What makes good onboarding?
0:43 The framework
1:05 Showing the outcome
1:52 Onboarding that feels human
2:32 Personalization
3:46 Personalized Outcomes
4:47 Paywalls
5:31 Making long flows feel short
6:45 Teaching in context
7:54 Asking at the right moment
8:53 So... what does it come down to?
9:18 Do we even need onboarding?
9:44 Teaser