Increase Sales By Improving Your Customer Experience with Nadine Nethery
Save your spot for Nadine's Retention Games summit (affiliate link): https://michellejanepontvert--candoco...
What if the growth move you're overlooking isn't more reach, but keeping more of the people already in your world? In this chat, I'm joined by retention specialist Nadine Nethery to talk about customer retention, referrals, customer journey strategy, smart automations, and why the relationship side of marketing still matters SO much, especially as AI starts showing up everywhere.
We get into what retention really means, how to balance automation with real human connection, what data is actually worth looking at, and how to make your marketing feel more personal without adding a million extra tasks to your plate.
#customerjourney #customerretention #clientretention #emailmarketingtips #increasesalesonline
Nadine Nethery is the Customer Retention Architect for savvy online business owners like you who know you could be making more money from the audience you already have. She’s the person you call on when you're sick of working harder for less, and want to finally maximise your return on investment for every lead!
https://www.candocontent.com
/ candocontent
https://candocontent.com/what-would-t...
/ @candocontent
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00:00 Intro, why retention is such an underused marketing strategy
00:43 Meet Nadine Nethery and what a retention specialist actually does
01:49 What the customer journey really looks like now
03:31 The hidden touchpoints most business owners forget
04:25 Relationship marketing beyond the sale
05:06 How to balance thoughtful automation with human connection
06:41 What to automate, what to keep personal
08:00 Using audience research and email behavior to guide your funnels
09:24 Why done beats perfect when building retention systems
10:09 How automations reduce sales pressure
11:11 Balancing evergreen funnels with live launches and promotions
12:05 Simple ways to think about data without getting overwhelmed
13:45 Nadine's creative approach to engagement and pattern disruption
15:01 Why doing things differently gets attention
16:38 Retention starts earlier than most people think
17:17 Creative examples, challenges, rewards, and unexpected touchpoints
18:16 Collaborations, first impressions, and building trust fast
19:09 AI, automation, and where human connection still matters most
22:21 Looking at your own buying behavior to shape your strategy
23:16 Why Canva hiring human copywriters still gives hope
25:05 Inside The Retention Games and how it works
28:20 Where to find Nadine, her podcast, and more resources
#CustomerRetention #CustomerJourney #EmailMarketing #RelationshipMarketing #OnlineBusiness #MembershipMarketing #CourseCreator #ReferralMarketing #BusinessStrategy #MarketingWithoutSocialMedia
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