Which Bidding Strategy Should You Use in Google Ads? (and Which One Should You NEVER Use)
Have you ever been unsure which bidding strategy to choose when creating a new Google Ads campaign? Or have you experienced switching between strategies only to see your campaigns decline? Is it better to maximize conversions or maximize clicks? In this video, I'll share everything you need to know about Google Ads bidding strategies to achieve better results with your campaigns.
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📑 Contents:
00:00 Introduction
00:41 What are bidding strategies?
02:32 Impression share
03:26 Maximizing clicks
05:12 Maximizing conversions
06:13 Target CPA
07:45 Maximizing conversion value
09:00 Target ROAS
10:40 Manual CPC
13:10 Which bidding strategy to use?
15:25 When to change your bidding strategy?
18:40 What is the best bidding strategy?