Everything You Need To Know is designed to offer people a way to find out everything they need to know about each crucial subject in one short film, something they can watch in the back of a taxi on the way to their next crucial meeting on the subject.
That’s why each episode is filmed in the back of a London black cab.
The fifth episode of Everything You Need to Know About Programmatic, in association with The Trade Desk, examines the need for continuing industry education.
SUBSCRIBE
Follow The Drum
YouTube: / thedrumreel
Facebook: / thedrumpage
Twitter: / thedrum
Instagram: / thedrummag
Pinterest: / thedrum