PR has DIED. Long live MARKETING + PR! - Anna Simontseva
In her speech, Anna revealed employee motivation issues, worked out cases of interaction and involvement of new employees in the team, and shared her personal experience in a large-scale marketing agency. Anna noted that it would never be possible to create extraordinary cases with an uninterested team!
Also, Anna spoke about her personal experience of interacting with the media:
How to create a press announcement that will fascinate a major publication?
How easy is it to develop resonant news hooks on social networks?
What mailings should not be done?
It was interesting to follow the analysis of advertising campaigns in which Anna took part and the methods of launching them. Anna also talked about how, using gamification, she managed to make her teammates the Adventum ambassadors and about what you can buy for being active in social media in the corporate store!
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