AdWords Display Network: Understanding the Google Display Network
Most advertisers do not realize that when they advertise on Google they are automatically put onto the Display Network. (Free AdWords Class materials at http://bit.ly/1Ccdo4Z). The 'default' setting and prompts in AdWords push you towards the Display Network. But what is the Display Network? Is it a smart move for your ads? Usually the answer is no. Sometimes it's yes. Either way, you should learn what the display network is and how to turn it on and off, as well as to generate reports that will help you learn where, exactly, your ads are running. Let's get started!