Design Entrepreneurship
In the debut episode of Design Distilled, co-founders of Distill Designs, Lianne Castelino and Steve Goode, share the story behind launching their purpose-driven creative firm.
Bringing together decades of experience in journalism, broadcasting, graphic design, and art direction, Lianne and Steve reflect on their journey from solo careers to becoming business partners. They discuss what motivated them to start their own agency, the importance of aligning personal values with professional goals, and how complementary skill sets can drive meaningful collaboration.
Topics covered include:
The transition from freelancer to founder
The importance of values like integrity, honesty, respect, and teamwork
Lessons learned from different industries and creative disciplines
How small, agile teams can better serve modern clients
What to consider before starting a business or creative partnership
This episode offers an honest, insightful look at entrepreneurship in the creative industry—ideal for designers, communicators, marketers, and anyone considering a similar path.
🔗 Learn more: https://distilldesigns.com/
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🎙 Available on all major podcast platforms.
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The Design Distilled podcast breaks down the latest trends, tools, and techniques shaping communications, marketing and graphic design.