How IKEA Spread From Sweden To Across The Globe | Pixeled Apps
#IKEA #sweden
IKEA is known as the furniture giant that spreads Swedish culture all over the world. However, in order to operate on a global level, the company makes many regional adjustments to their marketing campaign. As a result, IKEA is not as "Swedish" as it presents itself.
IKEA is a Swedish furniture giant founded by Ingvar Kamprad. The company claims to be typically Swedish. Their culture and set of values are based on Swedish culture. On their website, you find descriptions of typically Swedish scenes, such as picturesque fishing villages and endless forests. Nature plays an important role in Swedish life and the society is known for being open, innovative, caring, and authentic.
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