How to Send Data from CRM to Yandex Metrica and Track Actual Ad Sales
In this video, you'll learn how to set up data transfer from your CRM system to Yandex Metrica and track not only leads but also actual sales from advertising. We'll walk you through the step-by-step setup of the CRM + Yandex Metrica integration using AmoCRM and a Tilda website as an example. I'll also explain the key operating principle, which can be applied to any CRM and any website.
You'll learn how to transfer Client IDs from Yandex Metrica to your CRM, how to set up goals by funnel stages (e.g., lead, negotiations, contract approval, payment), and how to train advertising algorithms to attract not just leads, but high-quality leads that lead to sales.
I'll also show you:
how to link CRM stages to goals in Yandex Metrica
how to transfer Client ID (ym_uid / umuid) from a website
how to check data transfer to CRM
how to set up integration on Tilda
how to track calls via call tracking
how to work with forms, quizzes, and third-party services
why messengers are difficult to track correctly
how to avoid duplicate conversions
After setup, you will be able to:
✔ see actual sales from ads
✔ optimize advertising campaigns for high-quality leads
✔ accurately understand advertising ROI
✔ train Yandex Direct algorithms for profitable leads
This is especially useful for marketers, business owners, and contextual advertising specialists who want to properly set up end-to-end analytics.
📌 The video covers:
AmoCRM and Yandex Metrica integration
Setting up goals from CRM
Transferring Client IDs
Tracking requests, calls, and sales
If you have any questions, please leave a comment and I'll try to help.
Additional information:
https://yandex.ru/support/metrica/ru/...
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https://t.me/yasonstudio