Jonah Berger - How to Make Things Catch On - Full Keynote
Why do some ideas go viral while others disappear? In this exclusive VIP session, Jonah Berger — Wharton professor and bestselling author of Contagious and Invisible Influence — breaks down the science behind why people share, talk, and take action.
Packed with real-world examples and practical insights, this session explores what truly makes things catch on — and how you can apply those same principles to your brand, product, or message.
What you’ll learn:
The hidden psychological drivers behind sharing and word of mouth
How emotion and identity shape what people talk about
Why being remarkable beats being loud
Simple tools to craft messages people can’t help but pass along