10 Pinterest Statistics Every Marketer Should Know | Martech Zone
https://martech.zone/pinterest-statis... - Pinterest has a lot more to offer than most marketers think! Here are some stats:
Pinterest has over 200 million monthly active users
29% of US Adults use Pinterest
93% of active pinners said they use Pinterest to plan for purchases and half have made a purchase after seeing a promoted pin
85% of Pinterest searches happen on mobile
40% of pinners have a household income of $100k+
More than 14 million articles are pinned daily
Pinterest is the 2nd largest driver of traffic from social media sites (next only to Facebook)
People are using Pinterest to find ideas and share content, leading to the posting of more than 100 billion pins
Pinterest has always been a discovery focused platform, more than 2 billion searches happen every month
The average pin is repinned 11 times. It takes a pin 3.5 months to get 50% of its engagement.
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