Google Ads Audit Checklist - How To Audit A PPC Account
Here is a fully comprehensive local Google Ads audit checklist.
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Anyway, on with the video…
Welcome to our latest YouTube video where we'll guide you through the essential steps of conducting a comprehensive Google Ads audit! Whether you're a seasoned marketer or just starting out, mastering the art of a thorough Google Ads audit is crucial for optimising your PPC campaigns and maximising your ROI.
Use the checklist here - https://shorturl.at/nwF59
In this tutorial, we'll provide you with a detailed Google Ads audit checklist to ensure no stone is left unturned.
From assessing ad performance and targeting settings to analysing keyword effectiveness and budget allocation, we'll cover it all. Plus, we'll introduce you to a handy Google Ads audit template to streamline your audit process and make it even more efficient.
Don't let underperforming campaigns drain your budget! Learn how to conduct a thorough Google AdWords account audit and identify areas for improvement to boost your campaign's effectiveness and drive better results.
Our PPC audit checklist will serve as your roadmap to success, guiding you through each step of the audit process.
Tune in now to discover the secrets of a successful PPC campaign audit and take your Google Ads campaigns to the next level! Don't forget to grab your copy of the Google Ads audit template from the description below to kickstart your audit process today!
00:00 - Intro
00:43 - Negative keywords
01:45 - Ad impressions
02:44 - Location settings
03:20 - Presence settings
03:53 - Ad schedule
04:29 - device bidding
04:53 - Partner settings
05:30 - Bidding strategy
05:57 - Ad rotation
06:24 - Cost per lead
07:03 - Running everything through one ad group
07:23 - Ad quality score
08:36 - Ad strength issues
08:56 - Ad headlines and descriptions
09:23 - Ad extensions
09:51 - Getting found for competitors keywords
10:18 - Conversion tracking
10:47 - Google recommendations
11:19 - Landing page issues
This strategy is perfect for roofers, landscapers, plumbers, heating engineers, drainage contractors, building contractors, and any other business looking to get more local customers.
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