LOGO DESIGNER Reviews the NEW KIT KAT Logo
What secrets are hidden in the new KitKat logo? Why did they change the lettering style — and what are they trying to achieve? Is this redesign better or worse? What about those tension points?
Some say the new logo looks like a cheap knock-off… is that true?
In this video, I break down the new KitKat logo and share my thoughts on its design, the reasoning behind the change, and whether it truly fits the brand.
// CHAPTERS
00:00 Intro
01:45 KitKat History
04:13 KitKat Logo Evolution
07:48 Old Logo vs. New Logo
12:25 The Agency Behind the Rebrand
12:48 New Chocolate Bar Packaging
15:26 Communication Design
18:24 Website and Social Media
19:33 Final Thoughts
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#kitkat #logo #review #marcocreativo
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