Dyson Chitosan™ range | Global Premiere
Introducing the Dyson Chitosan™ styling range.
Powered by chitosan. Derived from oyster mushrooms. Dyson’s first styling range gives you flexible hold, without the crunch.
Watch as the President of Dyson Beauty, Kathleen Pierce introduces and explains the range. Alongside Senior Design Manager Robyn Coutts, Global Head of Education Amy Johnson and Dyson Ambassador Matthew Collins.
The Dyson Chitosan™ range has been engineered for all types. Featuring:
Dyson Chitosan™ Pre-style cream Straight to wavy light conditioning – Engineered for fine Type 1 and Type 2 hair.
Dyson Chitosan™ Pre-style cream Straight to wavy rich conditioning – Engineered for thick Type 1 and Type 2 hair.
Dyson Chitosan™ Pre-style cream Curly to coily light conditioning – Engineered for fine Type 3 and Type 4 hair.
Dyson Chitosan™ Pre-style cream Curly to coily rich conditioning – Engineered for thick Type 3 and Type 4 hair.
Dyson Chitosan™ Post-style serum – Engineered for all hair types.
The pump-bottle for the entire range has been engineered to pump exactly 0.22ml of product every time. So you can find the perfect dosage for your style.
It can even be refilled with recyclable cartridges.
There is an NFC chip in the top of the bottle. So, you can order your refill quickly and easily with a tap.
Get yours here: https://www.dyson.com/discover-beauty
0:00 Intro
0:26 Secret briefing with Kathleen Pierce
1:12 The Dyson Chitosan™ styling range reveal
1:50 Why are we stepping into formulations?
2:21 Explaining the technology with Robyn Coutts
2:51 Our hero ingredient, chitosan
3:34 The key benefits
3:52 Styling different hair types with Amy and Matt
4:48 Styling straight hair with the Dyson Chitosan™ Post-style serum
5:10 Styling wavy hair with the Dyson Chitosan™ Post-style serum
5:45 Styling curly hair with the Dyson Chitosan™ Post-style serum
6:03 Styling coily hair with the Dyson Chitosan™ Post-style serum
6:24 Summary on hair types
6:52 The packaging
6:59 How to refill the Dyson Chitosan™ range
7:14 Ordering more with the NFC chip on the Dyson Chitosan™ range
7:30 Tested to 50,000 pumps
7:42 Testing the Dyson Chitosan™ range
8:03 Testing performance in humidity
8:41 Pump. Sheer. Smooth.
8:50 The smell of the Dyson Chitosan™ range
9:15 Outro
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