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Are you still installing Elementor and dozens of plugins to build a WordPress site with animations, parallax, and sticky headers? In 2026, this practice has become obsolete. With the evolution of Gutenberg and the integration of artificial intelligence, WordPress natively offers everything you need to create professional websites without external page builders.
Gutenberg's quiet revolution:
Gutenberg has undergone a radical transformation in recent years. When WordPress launched it as the default editor, it was incomplete and buggy. Many developers and web designers abandoned it after initial frustrations, giving it a bad reputation that still persists today.
But times have changed. After nearly a decade of continuous development, the WordPress block editor has become a powerful, stable, and surprisingly intuitive tool. Today, Gutenberg covers about 85% of the functionality found in Elementor, but with significant advantages: it's completely free, requires no annual subscriptions, and doesn't compromise your site's performance.
Elementor: A Closing Chapter...
We recognize Elementor's historic merit in democratizing website creation. Ten years ago, it was the first serious solution for building pages without writing code. It allowed thousands of people to enter the world of professional web design.
However, the landscape has changed. Elementor has progressively increased its prices and transformed its backend into a showcase for continuous upsells. Cost isn't just measured in euros: external page builders weigh down sites, create compatibility issues with WordPress updates, and introduce potential security vulnerabilities.
Other builders have taken even more drastic paths, completely distancing themselves from the WordPress ecosystem. The exception is a few tools like GenerateBlocks, which work synergistically with Gutenberg rather than replacing it.
What you can do today with Gutenberg and a good theme
With the right combination of Gutenberg and a theme optimized for the block editor, you can create complex layouts with advanced animations, parallax effects, sticky sections, responsive grids, and smooth transitions. All without writing a single line of code or installing additional plugins.
The benefits are tangible: faster sites because they don't have to load external frameworks, greater stability in updates, no risk of plugin incompatibilities, no recurring subscription fees, and a reduced security attack surface.
And that 10-15% gap?
It's true: Gutenberg still doesn't do everything Elementor does. There's a 10-15% gap in terms of extreme customization. But the question is: do you really need that percentage? For most professional web projects, native functionality is more than sufficient.
For those with specific needs, artificial intelligence is a game-changer. Today, you can generate custom CSS simply by describing what you want to achieve. You can create small custom plugins for specific features without relying on third-party extensions that could cause instability. Of course, you must verify the generated code for security reasons, but you remain in control.
Automation and the future: WordPress connected to AI
The possibilities expand further by connecting WordPress via protocols like MCP. You can automate the publishing of pages and posts, generate layouts programmatically, and integrate intelligent workflows into content management.
The time to change is now
If you've been using Elementor for years, the thought of switching tools may seem daunting. But the cost of the transition is balanced by the long-term benefits: cost savings, better performance, greater security, and independence from proprietary ecosystems.
You don't have to abandon everything tomorrow. Start by experimenting with Gutenberg on your next project. You'll discover that the WordPress block editor of 2026 isn't what you remember.