⚾🏈 Sports Fans' Attitudes Toward Brand Activism 🏒🏀⚽
Sports fans believe athletes are important to Black Lives Matter; a large majority expect athletes to engage personally with BLM activism. WATCH.️☝️
👇
✅ SUBSCRIBE & never miss a video.
🔔 HIT that BELL to receive a notification when new videos are uploaded.
👍 THUMBS UP our video if you enjoyed watching, please.
💭 LEAVE A COMMENT below to tell us what you think.
🆗 Subscribe to the eStrategy YouTube channel: https://www.youtube.com/user/estrateg...
Intro 0:00
David Erickson: This is from The Conversation. It is a bunch of reporters, for a very short piece; so, I don't know why that is. Jessica Brandenburg, Amanda Spry, Joy Kemmer, and Summer Capitan at The Conversation.
Nielsen Sports Fan Survey 0:18
Anyway, they report on a Nielsen survey that reports that 72% of sports fans believe athletes are an important influence in Black Lives Matter movement, and 59% expect athletes to engage personally with Black Lives Matter activism.
Brand Activism 0:43
We've been talking about this for a long time. We saw this coming--that society is forcing brands to take stands on social issues--so this is just more evidence of that.
Cause Marketing 0:56
BL Ochman: Well, it's interesting that that is such a big trend now. It was, you know, a few standout brands that had the nerve to do it at the start and now it's getting more mainstream. And you know, that has a lot to do with the website that you just finished where you know, you can do business with brands that do good. That's what we want.
This segment is from Episode 326 of the Beyond Social Media Show
▶️
🔗
#SportsFans #CauseMarketing #BrandActivism #ConsumerBehavior #BlackLivesMatter #BLM
🐦 FOLLOW DAVID: / derickson
✅ DIGITAL MARKETING SERVICES: https://e-StrategyMedia.com/
🎙️ MARKETING PODCAST: https://BeyondSocialMediaShow.com/
💡 MARKETING INSIGHT: https://e-StrategyBlog.com/
📈 MARKETING STATS & TRENDS: https://Trends.e-StrategyBlog.com/
📺 MARKETING VIDEOS: https://eStrategy.tv
👍 LIKE: / estrategycom
🐦 FOLLOW: / e_strategy