How to Write Amazon HTML Descriptions - FBA Conversion Boosting Guide for Amazon Sellers
▶ 5 FATAL AMAZON OPTIMIZATION MISTAKES • 5 Fatal Amazon Listing Optimization Mistakes
Don't have Brand Registry & the all elusive Enhanced Brand Content Description? Amazon html description is the next best thing!
Amazon's regular description in completely unformatted, and leaving it that way is a great way to ensure shoppers scroll right over it without reading.
HTML stands for Hyper Text Markup Language. But don't let the technical name fool you, it's one of the simplest forms of code there is.
Basically it's the code that allows you to add bolding, line breaks (vertical space), italics, & bullet points to text.
Most emails are written in HTML, most websites are showing HTML, it's everywhere!
Which HTML Code is Best on Amazon?
Full HTML Guide (no opt in): https://www.kenjiroi.com/how-to-write...
Luckily for Amazon listings we'll only need the most basic amazon fba HTML that anyone can learn in only a few minutes.
Only the most basic HTML code will actually work in Amazon product descriptions, so no use learning the fancy stuff anyway.
*Amazon html Tags You Need to Know*
There are others, but that's really all you need!
Notice how some of the code has both an opening tag and closing tag This tells the computer where to begin & end the formatting. If you forget the end tag, it will give you an error, or that formatting will continue until the end of your entire text.
Some tags don't need a closing tag such as (line break). It does the same thing as the ENTER button so there's no need to tell the computer where to "end" this action.
The Best Free HTML Editor for Amazon Descriptions
There are lots of free HTML editors online, but the one I recommend is https://www.w3schools.com/html/tryit....
It's simple, loads fast, & doesn't create messy code like some of the "live" HTML editors do.
While it's tempting to use one of the amazon html description tools, that you turn formatted text into HTML, those usually pump out messy code with many extra characters that Amazon counts towards your 2000 character description limit.
Plus, it's an easy skill to learn that helps you in more places than just writing HTML descriptions on Amazon.
How to Write a Good Amazon Product Description HTML
How to Upload HTML Description to Amazon Listing
just copy & paste the HTML code into the description field in Seller Central
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