Setting Up Facebook Conversion API On Shopify 2021 🔥 [FULL TUTORIAL]
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Ever since the Apple iOS 14 update...many people are having issues properly tracking purchases on their Facebook ads. A solution to this problem is to use the Facebook Conversion API which tracks purchase conversion events from the server side (server side tracking). This will bypass all 3rd party applications like ad blockers and pixels...which means it will ACCURATELY track purchase events EVEN IF those people are using ad blockers or chose to "opt out" of sharing their data!
In this video we show you how to set up Facebook Conversion API using Shopify 2021and we give a detailed explanation of how the Facebook Conversion API works (CAPI).
VIDEO TIMESTAMPS
00:00 Intro
00:14 Why Is Facebook Conversion API Important?
01:14 What's The iOS 14 Update All About?
02:19 How Does The Conversion API Work?
03:31 Step 1: How To Enable Conversions API In Shopify
05:01 Step 2: How To Confirm Conversions API Setup In Facebook
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