Introduction to Google Ads: Learn Google Ads in 30 minutes!
In the 30th Episode of The Logophile's Lounge, Saket discusses the concepts of Google Ads.
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Following are the contents of the video:
6 Key Elements of Google Ads
Marketing Goals
Campaign Types
Google Ads Audiences
Bidding Strategy
Reports Measurement
Campaign Optimization
Marketing or Business Goals in Google Ads
Build Awareness
Drive Website Traffic
Influence Consideration
Generate Leads
Get More Sales
Generate Mobile App Installs
Campaign Types:
Search Campaign
Display Campaign
Shopping Ads
Video Ads
Smart Campaigns
Discovery Campaign
Target Audience:
Custom Affinity
Google Searches & Keywords
Custom Intent
Remarketing
Customer Match
Similar Audiences
Bidding Strategy
Cost Per one thousand Impression (CPM)
Cost Per Click (CPC)
Cost Per Action (CPA)
Google Ads Reporting
Google Ads Campaign Optimization Score
The Best Way to Learn Google Ads
ECT Digital Marketing Course