Pakistan’s 10 Billion $ Agriculture Opportunity Ft. Jawwad & Salar | 457 | TBT
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In this episode of Thought Behind Things, we’re joined by Jawwad Hasan, CEO & co-founder of Agrilift, and Salar Malik, Chief Innovation & Sustainability Officer at FFC. Together, they unpack how corporate partnerships are attempting to transform Pakistan’s outdated agriculture sector through farmer-friendly technology, data, and modern infrastructure.
We dive into:
Why Pakistan’s agriculture is so inefficient
How timely data insights are reshaping farming practices
The Agrilift x FFC partnership model
What's next for this partnership
Why agri startups often leave Pakistan to scale globally
Whether you’re an agribusiness, policy, or simply care about Pakistan’s food future — this episode is a must-watch.
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Credits:
Executive Producer: Syed Muzamil Hasan Zaidi
Associate Producer: Saad Shehryar
Publisher: Talha Shaikh
Editor: Jawad Sajid
Chapters:
0:00 - Intro & Pakistan’s Agricultural Sector
4:15 - Jawad’s Journey & AgriLift’s Business Model
8:58 - FFC’s Innovation Drive & Partnership with AgriLift
14:12 - Macro Challenges in Pakistan’s Agriculture
26:42 - Navigating Economic & Policy Challenges in Farming
33:09 - AgriLift’s Data-Driven Platform for Productivity
43:39 - Delivering Micro-Level Insights to Farmers
50:46 - Holistic Data Approach & Adoption Strategy
54:07 - FFC’s Shift to Direct Farmer Engagement & Global Tech
1:04:22 - Scaling AgriLift: Funding, Partnerships & Revenue Model
1:13:17 - Taking Agri-Tech Global from Pakistan
1:19:38 - Unlocking Multi-Billion Dollar Farmer Data Opportunity
1:27:16 - Vision 2050: Jawad & Salar’s Optimism for Pakistan
1:32:17 - Final Thoughts on Agri-Tech & Pakistan’s Future
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