Facebook Ads Manual Bids for Scaling
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The Truth About Facebook Ads Manual Bids
In this video, I explain the truth about Facebook ads manual bids, why fully running cost caps is a mistake for testing, and how I use cost cap bidding only for scaling when weekend conversion rates spike.
I show you how to set manual bids using AOV, ROAS targets, and ad account averages, when to inflate budgets on winning ads with post IDs for social proof, and the four scenarios to diagnose spend vs performance, including when to raise bids by one dollar, lower bids, or refresh creatives.
You’ll see my Advantage+ Shopping Plus scaling structure, click-only attribution to prevent view-through over-attribution, and practical weekend scaling tactics to push budget while maintaining target CPA.
I also cover why cost caps fail for testing—lack of spend, outside factors like Black Friday, and the need for supporting creatives—so you can identify winners, iterate smartly, and scale ecom campaigns with consistent ROAS using manual bids and cost caps.
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🔗 - Twitter: / istvanicmarin
🌐 - Website: https://inspiredigitalgroup.com
🔍 - Learn More: https://linktr.ee/marinistvanic
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🙎🏻♂️ Who am I and why should you listen to me?
I'm Marin Ištvanić, a seasoned expert in Facebook advertising with over $100M spent on campaigns that have scaled DTC brands like The Oodie and Vessi. At my boutique agency, we treat our clients not just as customers but as partners, ensuring every strategy is tailored to your unique needs.
🎯 With a background in sports, my approach is disciplined and competitive, focused on delivering actionable, detailed content that you can implement right away. From deep dives into ad account structuring to creative strategies that convert, my videos are designed to give you the tools you need to see consistent and profitable results.
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