How to Weave Keywords into conversion-optimized copy? - Weekly SEO with Annie Maguire !
Welcome to the #WeeklySEO live stream!
We have Annie Maguire, a Conversion Copywriter with 10+ years of experience, this Friday's stage. Annie has been working freelance since 2015, and she has worked with dozens of big brands to help improve their conversions via content marketing.
This week, Annie is coming to the stage to naturally show how to weave keywords into the conversion-optimized copy.
So, let's take a look at what we all are going to talk about in this SEO weekly show:
Timestamps from Annie Maguire – / maguireannie
0:00 – Introduction to the Weekly SEO
04:32 – Who is Annie Maguire?
09:04 – What are we going to cover in this session?
10:46 – Annie's 4-step process into conversion-focused copy
11:29 – Step I - Make sure you have all of the "puzzle pieces" before you get started
12:52 – Step II - Review the list of keywords before writing
13:51 – Step III - Write your first draft
14:55 – Step IV - Re-review your keyword list and first draft, then start incorporating keywords
17:49 – Let's walk through an example together - WP Maintain
24:02 – Question / Answer Part
Timestamps from Roman Adamita – / adamitaroman
32:51 – How to Optimize Crawl Budget in e-Commerce Websites
35:17 – Use 304 for benefit from crawl budget
38:20 – Are you aware of your server situation?
40:30 – Import the URLs data and see if Google crawl (sees) them
42:23 – You can have some fun time with Log Analysis
Timestamps from Busra Cildas – / busracildas
47:51 – Four Types of Keyword Research
50:39 – Avoid Redirect Chains
53:58 – Eliminate Soft 404s
57:46 – Use 404/410 instead of 403
1:01:15 – Get Rid of Duplicate Content
Timestamps from Adem Yildiz – / ademyildizme
1:04:25 - One Rule, Thousands of Effects - Robots.txt Optimization
1:07:05 - Remember! Page Speed isn't Just for Users.
1:09:07 - Fewer server errors, faster crawling
1:11:42 - News: AMP After The Google Page Experience Update
1:14:30 - Page Experience is coming for the desktop too!
1:14:37 - Final
#SEO #ContentMarketing
The deck: https://docs.google.com/presentation/...
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