Connected TV Performs Swimmingly for This Australian Brand
Sunny Digital was looking for a new programmatic partner who shared their values and who could help them reach the right audience for their client, Rackley Swimming. With their KPI of $60 CPA or below for swim lesson sign ups, they tested multiple targeting tactics and channels with StackAdapt. Ultimately, they reached a CPA of $4.07 after only four months of spend, and an incredible decrease in CPL of almost 1000% for their display tactic compared to their previous partner!
We sat down with Brittany Munro, General Manager at Sunny Digital, to learn more about their story and experience with StackAdapt.
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💬 | Quotes:
“StackAdapt has enabled us to serve video and CTV much more
efficiently than we had previously, generating better brand awareness for our clients. For me, bringing StackAdapt into the agency as a partner has enabled the team to think more strategically about the type of audiences we can target and what sort of channels are going to work best for our clients.” - Brittany Munro, General Manager at Sunny Digital.
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📚 | Resources for Exploration and Learning:
Programmatic 101: https://go.stackadapt.com/youtube-101...
StackAdapt Blog https://go.stackadapt.com/youtube-blog
StackAdapt Academy: https://go.stackadapt.com/youtube-aca...
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