How to create a Promoted-only Tweet
Promoted-only Tweets, like all Promoted Tweets, can be created from your Twitter Ads account, either from the main Tweet composer in Tweets tab (under Creatives) or during campaign creation. Any Twitter Ads user with the ability to compose Tweets can create Promoted-only Tweets.
If you are the Account owner, you have the choice to select or deselect “Promoted only” under the delivery options. If the "Promoted only" box is unticked, the Tweet will be tweeted to your followers as a normal organic Tweet.
Where?
Promoted-only Tweets are shown to the people you target in your campaigns. They are not shown to your followers, unless you specifically target them in your campaign. If you choose to schedule the Tweet, it will not be published until the date and time you specify.
Note: While Promoted-only Tweets are effectively hidden, they are still “live” Tweets. This means if you mention a Twitter user in your Tweet (e.g. “Hi @Twitter”) that user will receive a notification that they were mentioned with a link to the Tweet. In addition, because promoted-only Tweets are live, they are also viewable by our data partners who have access to all live Tweets for analysis purposes.
For information on Promoted-only Tweets visit: / promoted-only-tweets.html
For other advertising tips and tricks, check out these resources:
Twitter Business blog:
/ blog.html
Twitter Business site:
https://business.twitter.com
Follow @TwitterBusiness on Twitter!
/ twitterbusiness