Although the share of e-commerce in GDP is on the rise in Türkiye, there is still potential in terms of e-commerce when compared to other countries.
China, which is the source of more than 33% of the global retail e-commerce volume, also stands out as the leader in e-commerce's contribution to GDP with a value of 16.2% in the ratio of e-commerce to GDP.
It is noteworthy that Germany, despite its high GDP per capita, is ranked lower.
Source: 2023 Türkiye E-Commerce Ecosystem Report | iyzico, Dogma Alares, ETİD
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