How To Get Landscaping Leads Using Google Ads | Zero - 74 Leads In 30 Days
Looking at how to get landscaping leads using Google Ads? Then you're in the right place. In this video we will breakdown the best ways to get more landscaping customers on autopilot.
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Anyway, on with the video…
🌐 Unleashing Google Ads Success: 70 Leads in 30 Days for £21/Lead! 🚀
In today's video, we're delving deep into the strategy that helped us achieve an incredible 70 leads in just 30 days using Google Ads, all at an impressive £21 per lead. 📈💼
🔍 Step 1: Ad Group Mastery
To kick things off, we meticulously structured our ad groups, categorising them into specific niches like "garden design," "garden landscaping," and "landscape design." By tailoring our keywords to each category and optimising for a higher quality score, we not only lowered our cost per click but maximised clicks and leads within our budget. 🎯💰
🏡 Landing Page Magic
Aligning our landing pages with the corresponding ad groups was crucial. This not only improved our quality score but ensured a seamless user experience, ultimately resulting in more conversions for our ad spend. 🖥️✨
💡 Step 2: Data-Driven Decisions
After a few weeks, we delved into the data and identified areas that were generating more leads at a lower cost. Enter location bid adjustments! By slightly increasing our bids in these high-performing regions, we funnelled more budget where it mattered, increasing leads and decreasing our overall cost per lead. 📍💸
🎯 Step 3: Precision in Keywords
We adopted a focused approach to our keyword strategy, using only exact match and phrase match keywords. Steering clear of broad match saved our budget from burning out too quickly and allowed us to stay highly targeted. 🎯✅
🔄 Step 4: Continual Optimisation
Campaign optimisation became a routine as we delved into the nitty-gritty. Deleting non-converting keywords, entire underperforming groups, and adding negative keywords like "courses," "ideas," and "apprentices" ensured our clicks were on point. A/B split testing became our secret weapon, helping us identify winning landing pages and channels, optimising our budget for maximum impact. 📊🔧
Join us as we break down each step and share the insights that transformed our Google Ads game. Don't forget to like, subscribe, and hit the bell for more digital marketing tips and success stories! Let's empower each other to conquer the world of online advertising. 💪🌐
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