16 Ways to benefit from structured data
When a search engine receives an inquiry, they crawl the web looking for relevant and reputable results. In an effort to make sense of all of the available content, the major search engines (Google, Bing, Yahoo and eventually Yandex) collaborated to create a comprehensive labeling system. This framework and vocabulary is called Schema.org and the associated code is called Schema Markup (aka Structured Data). When you add Schema Markup to your website you help the search engines understand your content.Understanding = findability and findability drives results in search!
Schema App CEO Martha van Berkel goes over the 16 ways businesses can benefit from schema markup.
Find out more about Schema App at https://www.schemaapp.com