How I Scrape Business Websites to Build Better Directories (Deep Data Enrichment Workflow)
Most directories rely on Google Maps data. That’s fine to start, but it’s rarely the best source of truth.
In this video, I walk through how I scrape individual business websites to clean and deeply enrich directory data using Apify + Claude Code. This workflow lets you pull real services, terminology, coverage areas, and details that Maps usually misses.
I’ll show:
• Why business websites are often the best data source
• How I connect Apify with Claude Code
• The exact actor and setup I use
• How this turns messy listings into high-quality directory data
Enjoy!
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Timestamps
01:23 Four things to prep before scraping business websites
02:32 The challenge with data cleaning + enrichment (using an example)
04:06 Example of the end result we’re aiming for
04:57 Setting up Claude Code + Apify
13:03 Final thoughts: Pros and Cons of using Apify